Millstone is an affordably priced premium coffee sold in grocery stores all over the nation. But (there's that dreaded word) because of its boring, easy-to-miss packaging, many shoppers perceived it as a generic store brand.
Millstone needed a rebrand. Badly.
So once a new package design was created, we went to work on the digital space. With its new website, we helped change the perception of the brand into a premium-yet-approachable coffee dedicated to those who appreciate the process of a finely crafted cup.
It starts with a rich, premium feel to the design. Then, a full story detailing the origins of Millstone's Arabica beans and the care their master roasters take in crafting them. Short, helpful how-to videos feature a light yet sophisticated tone. Product pages are written with SEO in mind. And recipe pages are easy to follow.
Of course, we carried the new look and tone across Millstone's entire social presence, too.