Brief:
Get the US government
Who can often be careful about who it offers grants to
To see EPB as deserving of a grant to expand its network
By getting its amazing service performance noticed

Idea:
EPB is an innovative utility company in Chattanooga, Tennessee. Not only do they provide electric power to hundreds of thousands of customers, their fiber optic network offers the fastest Internet speeds in the country.

Yes, I mean the fastest — up to 25 Gigabits of speed (in other words, 25,000 Mbps) — available for anyone in their service area. Which is why tech startups are setting up shop there.

When the company was applying for a government grant that would help it expand its fiber optic network, it needed an annual report that would get the right people's attention. And they needed it to tell their story in a unique way.

So we created a pop-up storybook.

It got the right people's attention. EPB got the grant. And the annual report got featured in Print Magazine's Regional Design Annual.

Later, as the fiber optic network was being built, we created another annual report, this one made exclusively for an online audience. Here are a few pages from it.