Brief:
Get Momentive customers and potential customers
Who have a hard time finding the product they're looking for
To easily find it (while enhancing Momentive's brand)
By creating a new website focused on easy search and helpfulness

Idea:
Momentive is kinda like BASF — they make chemicals and materials that make other stuff better. Stuff like car upholstery, plane wings, circuit boards, flat panel displays, medical technology. You name it.

Problem is, they make so many products in so many categories that site visitors were having a hard time finding what they were searching for.

The solution: Mega Search.

We designed search right into the home page headline. Users simply type in the term they're looking for, and the search results automatically populate, all organized for easy discovery. It's fully responsive for access on any device, too.