Brief:
Get business owners
Who want to enhance productivity
To see how Slack can help them do it
By communicating how it's helped other companies

The idea:
Slack is the work communication platform that's blown up, already valued at nearly $30 billion even though it hasn’t done much marketing.

When they decided to start doing some advertising, they asked us to communicate the factual benefits that current Slack users are experiencing. We started by approaching it from a more human angle — focusing on the joy that comes from simpler, more efficient communication at work.

Featured in:
Adweek
Business Insider
The Next Web