Brief:
Get college students
Who have misconceptions about financial aid eligibility
To apply for student aid
By countering all the most common myths

The idea:
College students have lots of misconceptions about financial aid. They think they’re not eligible because their parents make too much money, or because their grades aren’t good enough, or because they don’t have good credit. But in fact, nearly everyone is eligible for some kind of aid.

So we partnered with Adam Conover, star and host of TruTV’s show Adam Ruins Everything and Netflix's The G Word. In each show, Conover reveals the real truth behind everyday myths. And he has millions of college-age fans who watch him BECAUSE he counters their misconceptions. To them, he’s a trusted source.

And the campaign—including a video with over two million views—delivered a 21% increase in financial aid applications compared to the year before.

P.S. The video also featured Saturday Night Live cast member Ego Nwodim.