I’ve always loved words, and I’ve always loved advertising.
Even as a wee Gari, I experienced TV with hypnotized eyes. And it wasn't just the cartoons. It was the commercials—visuals, copy, editing, all of it fascinated me.
So I never had trouble with the “What do you want to do when you grow up?” thing.
(Baseball was my fallback, but a little too far back. Sad kittens.)
Obviously marketing has changed since then, but I love the way it's transformed. I love the fact that people can see right through the B.S. now, so you have to create a better product, a more human-focused service, a more captivating story.
Make something awesome, and it becomes a huge part of the marketing all by itself. Don't forget to be transparent too. (The challenge: Convincing CMOs of this. Oy.)
I've also got an almost unhealthy obsession with everything digital, social and tech, which means for me marketing is more fun than ever.
Plus, I just love copywriting.
Okay, design, too—but don't ask me to draw something you'll recognize. I just have a decent feel for knowing what works.
So if you’re looking for someone who can think up big ideas (and small ones), write for different audiences (no matter where they’re experiencing the brand), and collaborate with different people on your team (from planners to developers to designers—even account people), then we might make a good match.
Give me an iPhone vibration or send me an email and let’s talk: 423.618.1712 or email@example.com
A quick glance at the agencies where I've worked:
The Johnson Group, Chattanooga
St. John & Partners, Jacksonville
"The Internet has changed everything" is a cliche, but cliches tend to be true. And the day you think you've learned all you need to learn is the day you start falling behind. So I'm always looking for new ways to stay current:
Schools, courses & workshops. Yeah, they're usually expensive. And totally worth it. Boulder Digital Works: It's a school in Boulder, CO that helps people learn how digital, tech and marketing come together. New processes. New approaches. Iteration. Collaboration. It's all here. And I got new insights from people like Edward Boches from Mullen, Matt Howell from Arnold, Scott Prindle from MADE, Gareth Kay from Zeus Jones, Kim Laama from AKQA, Tim Malbon from Made by Many, and others.
The Future of Storytelling: It's the current buzzword, but a worthy one, I believe. This fantastic course from Berlin, Germany's iversity is all about how new online tools and formats are changing the way stories are told and perceived—and how we can use them to tell stories in new ways.
Books. Reading's my favorite. And there are too many to mention here. But here are some that have had a big impact on me: Oh My God What Happened And What Should I Do? by Creative Thunder, a.k.a. Leif Abraham and Christian Behrendt. For me, it was the first "Oh, now I get it" book that explained how the Internet had begun to change marketing forever.
The Fortune Cookie Principle by Bernadette Jiwa. Features and benefits don't sell products anymore. Those are the "cookie." How a product makes someone feel about herself when she buys/uses/experiences/tells someone else about it is what sells—that's the "fortune." Lots of great insights here.
MAKE: Zero to Maker by David Lang. A lot of people are intimidated by the idea of making stuff. But this manifesto helps encourage people to take the plunge, learn new skills and find communities of fellow makers who can help you develop and grow.
Museums. Wherever there's art, there's emotion and wonder and storytelling. Few places are more inspirational.
Smart blogs. Here are a couple of faves: The Story of Telling by Bernadette Jiwa. Pound for pound, the best marketing blog on the Intertubes, IMHO. Full of quick, simple insights on the ways any brand can change its approach and help its customers feel something. Five stars and a high five.
Creativity Unbound by Edward Boches. He's the Chief Technology Officer at Mullen, loves the intersection of digital and marketing, and loves to help others learn.