So basically, I know how to pick the right words for the situation and arrange ’em in ways that resonate. Plus I create and collaborate on ideas for wherever people experience the brand. Websites and other digital spaces? Check. Social media platforms? Hi5. Print and TV? Damn skippy. But you gotta stay limber too. So I continue updating my brainium with the ins and outs of SEO, UX, usability and the mating habits of the Duck-Billed Platypus.