Brief:
Get adults
Who can't get typical wireless service because of credit issues, cost or because they hate contracts
To choose Bark mobile
By communicating it's not a dreaded contract-focused wireless service

Idea:
Teaser outdoor. Before the service launched, we created a teaser campaign that hinted at what was to come: a service with no contracts, no minute limits, and no shockingly big bills.

Website. Once the service launched, so did the website. Simple, easy to navigate, and kinda purty.

Radio. We went with humor. People seem to like humor.