For a lot of people, typical wireless service isn't an option. Either they can't get it because of credit issues, or they can't afford it, or they hate contracts. Or all three.
For them, Bark Mobile is a great option.
Teaser outdoor. Before the service launched, we created a teaser campaign that hinted at what was to come: a service with no contracts, no minute limits, and no shockingly big bills.
Website. Once the service launched, so did the website. Simple, easy to navigate, and kinda purty.
Radio. We went with humor. People seem to like humor.