Brief:
Get show attendees
Who think innovation has slowed down
To get excited about what's coming
By reminding them what it takes to create new innovations
The idea:
CES is the world’s premier consumer tech show. Every year, innovators from around the world — including brands like Google, Sony, BMW, Samsung, Daimler, WarnerMedia and hundreds more — debut their latest products and services to more than 120,000 attendees and tech journalists.
This video promoted the show and set the mood for attendees to get them excited about what they were about to experience.
We also created integrated marketing campaigns to promote ticket sales and sign up new exhibitors, with each show selling out.