Brief:
Get adults
Who think Egg Beaters are as unhealthy as real eggs
To understand how much better Egg Beaters are
By showing how switching from eggs to Egg Beaters would improve their health

Idea:
Lately, regular eggs have taken a beating in the press, all thanks to three words: fat, calories, cholesterol.

But switching from regular eggs to Egg Beaters can reduce all of them. And the longer you eat Egg Beaters, the more benefits you get.

Many people still don't know how much healthier Egg Beaters are, though. Or how much better off they'd be if they switched.

So we created a calculator that does the math for them. Just plug in how many shell eggs you typically eat each week, and the calculator tells you how many calories, fat grams and milligrams of cholesterol you'd avoid if you ate Egg Beaters instead.

The calculator is now the focus of the website, and we're even considering an API that can be incorporated into other health-related sites.