Brief:
Get women in general and female building managers
Who already know the frustrations of outdated tampon machines
To become aware of a better alternative
By getting them to find out details about Hooha
The idea:
Just about everything has advanced thanks to tech, with one glaring exception: tampon dispensers. They haven’t improved since the ‘60s, literally. The tech industry is mostly men, so it’s no wonder women’s needs get ignored.
So my agency, Huge, decided to change things.
We developed Hooha, the world’s first smart tampon dispenser. Just send a text to that particular machine and get a free tampon. Boom, done. No broken knobs, no archaic coin slots, no need to pay.
To help open people’s eyes to the need for better dispensers and create awareness of our new solution, we created a snarky series of stickers and slapped them onto crappy old machines, driving people to the Hooha website to get the details.