Brief:
Get serious bicyclists
Who don't know about Litespeed's newly updated models
To consider buying one of them
By communicating their smoother-riding forks + more aerodynamic frame

Idea:
Litespeed is one of the most technologically advanced bicycle designers in the world. A few years ago, Lance Armstrong even rode one to a Tour de France victory.

Yeah I know, I know.

Regardless, they're badass bikes. And when they introduced two updated models, they wanted print ads for the bike magazines.

The first, for the Litespeed Antares, focused on its new vibration-absorbing rear fork.

The second, for the Litespeed Vortex, communicated the main benefit of its new, more aerodynamic frame.