Litespeed is one of the most technologically advanced bicycle designers in the world. A few years ago, Lance Armstrong even rode one to a Tour de France victory.
Yeah I know, I know.
Regardless, they’re badass bikes. And when they introduced two updated models, they wanted print ads for the bike magazines.
The first, for the Litespeed Antares, focused on its new vibration-absorbing rear fork.
The second, for the Litespeed Vortex, communicated the main benefit of its new, more aerodynamic frame.