Brief:
Get busy holiday shoppers
Who usually choose Uber
To consider hailing a Lyft instead
By making a Lyft ride more fun

The idea:
Combine the joy of Christmas with Lyft's upbeat brand. How? With ugly Christmas sweaters (on the cars) and caroling (in the cars).

First we partnered with artist Jessie Hemmons, famous for creating incredible yarn-based street art all over the world.

Then we outfitted each backseat with a karaoke screen loaded with Christmas carols so passengers could sing in their own merry way during their rides.

We also donated 100% of each passenger's fare to a special charity — Martha's Table, which provides food and education resources for families who are down on their luck.

Passengers loved them. So did passersby.

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