Brief:
Get adults in the Chattanooga, TN area
Who don't know about McKamey Animal Center's annual fundraising + workout event
To donate in exchange for a workout from a certified trainer
By communicating the offer in an eye-catching way

Idea:
This poster helped publicize McKamey Animal Center’s annual fundraising event: Donate $25, and in exchange you get a killer, sweat-inducing workout from a certified fitness trainer. This got potential donors' attention before the big day.