Proctor & Gamble is the company behind more than 50+ brands including Tide, Bounty and Duracell—brands that people love and use every day. But too many people don’t know that P&G is the innovative company behind them.
So recently, P&G decided it wanted a campaign to communicate how its full breadth of products affects people more than they may know.
That’s when The Everyday Effect was born.
Similar to the idea of “the butterfly effect," The Everyday Effect is what happens when a cleaner shirt (Tide), a brighter smile (Crest), or a restful night without a leaky diaper (Luvs) helps change the outcome of an entire day.
This campaign includes a centerpiece based off the functionality of the successful "P&G Thank You Mom" campaign's Facebook page, but in this case users are able to not only share how P&G products help them, they can also upload photos and videos.
The additional pieces of this campaign include emails, a YouTube reskin, and iMedia.
Corporate website. P&G is a company devoted to innovation and technology, and it needed a corporate website that communicated that outlook.
So we designed a temporary site that could lead the way till the full site was ready (which we also designed).
The first two website pages you see here are part of the temporary site.
The third page is part of the full site, which reflects the innovative outlook of the entire corporation.