Brief:
Get people of all ages
Who menstruate
To get more comfortable talking about menstruation
By reading other people's stories about getting their periods unexpectedly and sharing their own
Idea:
Everyone who menstruates has a blood-curdling horror story. They didn't expect it, then boom (or rather boo!), there it is. So Hooha, the smart tampon dispenser developed at Huge, partnered with #HappyPeriod to tell the horrifying tales that can happen when you get your period unexpectedly. And in doing so, make them less scary to talk about.
As Halloween approached, we posted our period-related takes on classic horror films all over social, along with fake film reviews, and invited Hooha and #HappyPeriod’s followers to contribute their own Period Horror Stories. It was all designed to get people talking and help counter the stigma around periods.
ACD / Illustrator: Kristen Giuliano
Copywriters: Scott Muska, Steph Loffredo, Gari Cruze
Associate Director, Social / Hooha Founder: Steph Loffredo