Brief:
Get young and established affluent home buyers/sellers
Who are thinking of using the newer data-driven realtors
To reconsider using Sotheby's
By communicating its unmatched level of human personal service

The idea:
We found an insight that opened the door to both audiences: While popular real estate companies like Compass excel at algorithms, Sotheby’s human expertise and jaw-dropping levels of personal service set it apart. It’s understanding and dedication that AI and data simply can’t match. That’s what interests newer, younger clients and keeps established clients coming back.

Also, a challenge: We had to create the new campaign so it would work with Sotheby’s customized advertising platform. This platform allows realtors from all over the world to tap into the assets and customize them to work with their own brokerage branding and adapt for cultural and language differences.

What we created did just that: customizable video, social, digital and print assets that unified the branding and marketing messages around the planet.

The campaign and easy-to-work-with design system was a huge hit with Sotheby’s and its realtors, with the overwhelming reaction being “This is exactly what we we’re hoping for.”