Brief:
Get adults of all ages
Who are tired of continually trying (and failing) to get healthier
To discover an easier way to long-term health
By creating an app that helps them build on small wins
Idea:
Why do people get discouraged about their health and fitness? Because they've tried and failed too many times. Or they don't have time to go to the gym. Or they don't know where to even start.
Meeting people where they are is the idea behind Streaks for Small Starts. It's a health and fitness app designed to help people get started by taking the tiniest healthy steps.
Drinking a little more water every day.
Taking the stairs instead of the elevator.
Adding just one serving of fruit to their daily meals.
Ridiculously small steps like these are SO easy anyone can do them. And once they start a streak of success, it helps them stay motivated to keep going. By using Streaks, they can get daily reminders and high-fives from other people using the app, too. Add all these small steps up, and over time they lead to big health changes.
Featured in:
USA Today
Award:
Best in Show/Digital at the ADDY Awards