Brief:
Get everyday athletes and weekend warriors
Who are shopping for sunglasses in store
To buy from Sunglass Hut
By helping them see how sport sunglasses can help them perform better

The idea:
Sunglass Hut wanted to create an in-store display that would help customers experience how the eyewear protects them from elements like wind and glare.

So we did just that.

The Apex Explorer Chamber is a conditions simulator with touch-screen technology, glare reflectors and real wind turbines. (The video shows the prototype we made. The photos show the actual simulator in store, plus various screen shots.)

Customers put on sunglasses to see how they protect against the sun's glare and feel how they deflect wind while they're watching POV footage of mountain biking, snowboarding, rafting, motor cross, skydiving, and more.

The overall experience is not only fun, it helps increase the amount of time customers spend in store. And the experiential element, along with the rational benefits provided on screen, help sales reps close the sale.