Sunglass Hut's Apex retail stores sell sport performance sunglasses. They wanted to create an in-store display that would help customers experience how the eyewear protects them from elements like wind and glare.
So we did just that.
The Apex Explorer Chamber is a conditions simulator, built from the ground up with touch-screen technology, glare reflectors and wind turbines. (The video shows the prototype we made. The photos show the actual simulator in store, plus various screen shots.)
First, customers put on a pair of sunglasses. Then they choose a sport by tapping the screen—mountain biking, snowboarding, rafting, motor cross, skydiving, etc. The chosen video plays, allowing them to experience that sport in action, from their own POV.
Glare appears so they can see how the glasses reduce sunlight and bright reflections.
Also, wind from two portals flows onto their faces. This wind matches the typical wind speeds of each activity, allowing customers to experience how the eyewear protects them from dry eyes. Customers can also adjust the wind speed using on-screen controls.
Other screens explain the benefits of high-performance eyewear.
The overall experience is not only fun, it helps increase the amount of time customers spend in store. And the experiential element, along with the rational benefits provided on screen, help sales reps close the sale.